The Event Marketing Institute and leading experiential marketing agency Mosaic released the fourth-annual EventTrack study, the largest research on event marketing ever fielded. This year’s findings bring more than 200 exclusive insights, data points and new industry indicators.
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The Event Marketer’s Guide to Launch Events
In this white paper, some of the industry’s top brand communications experts break down the world of launch events into the four most common audience types—journalists, employees, dealers/franchisees and consumers—and then offer deep dives into how to motivate each sector.
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Exhibition & Event Industry Labor Rates Study
The Labor Rate Survey tracks the advance order rates charged to corporate exhibitors in major U.S. and Canadian cities. The rate sources are general service contractors, show producers and vendor forms.
The report is broken out in three sections:
• U.S. Labor Rates by City
• U.S. Labor Rate National Averages 2013 to 2015 Comparisons
• Canadian Labor Rates by City
2015 Viral Impact of Events Research
Event and experiential marketers are increasingly focused on making an impact beyond the live event. To assess this trend, FreemanXP and the Event Marketing Institute designed a groundbreaking study to analyze how top brands are extending the reach and visibility of their event and experiential programs. The report is the most ambitious look at the viral side of experiential marketing to date and features historic findings for both b-to-b and b-to-c marketers.