Learn where the industry is going and how your business can adapt
Event and experiential marketers are increasingly focused on making an impact beyond the live event. To assess this trend, FreemanXP and the Event Marketing Institute designed a groundbreaking study to analyze how top brands are extending the reach and visibility of their event and experiential programs.
The report is the most ambitious look at the viral side of experiential marketing to date and features historic findings for both b-to-b and b-to-c marketers.
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