EMI Mission Statement

The Event Marketing Institute is a think tank, educator, and professional resource dedicated to the advancement of best practices, insights and business intelligence for individuals and companies.

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We host many events to help educate individuals or companies on business intelligence, peer networking, practical tools, resources and benefits

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Join EMI today or contact Kevin Ritch for more information at 203.852.5693 or kritch@eventmarketing.com.
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emi-ogilvyaction-fullreport2015 Viral Impact of Events Research

Event and experiential marketers are increasingly focused on making an impact beyond the live event. To assess this trend, FreemanXP and the Event Marketing Institute designed a groundbreaking study to analyze how top brands are extending the reach and visibility of their event and experiential programs.

The report is the most ambitious look at the viral side of experiential marketing to date and features historic findings for both b-to-b and b-to-c marketers.
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EventTrack 2014

The Event Marketing Institute experiential marketing agency Mosaic released the third-annual EventTrack, the largest research on event marketing ever fielded. This year’s findings bring more than 100 exclusive insights, data points and new industry indicators.
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