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The Event Marketing Institute is a think tank, educator, and global professional resource dedicated to the advancement and development of best practices, insights and business intelligence for individuals and companies using live marketing as a strategic marketing initiative. EMI serves as a catalyst for innovative thinking in event marketing strategies, tactics and measurement.

With the success of MySpace and Facebook, many organizations are trying to get beyond the hype and sort out the business and marketing benefits of social networking technologies. This important trend has a history that goes back over a decade in the technology sector and has the potential to play an important role in your event marketing program.

EMI has taken a closer look at this new phenomenon with examples and an overview of the options available to event marketers seeking to reach their audiences more efficiently. We found more than 30 networking solutions that might well meet your needs. Some are free, some are costly, but all have features that can enhance your event program.

To download a free, five-page PDF of what we uncovered, click HERE.

At the recent EMS event in Chicago, Mary Fehrnstrom, Senior Manager of Corporate Event Strategy at Cisco Systems, sat down with EMI and discussed the importance of event-marketing measurement and other critical issues facing the industry today. To hear what she had to say, click here. 

43 pages
36 Charts and graphs
EMI Member Cost: Free
Non-Member Cost: $495

Generation Y, also known as “Millennials,” are a marketer’s dream and a nightmare all rolled into one. A technically savvy group of consumers, they reportedly have one TRILLION dollars worth of disposable income, yet they resist being marketed to in the conventional way.

In an eye-opening Webinar, Mike Westcott, Managing Director of Applied Research at the Event Marketing Institute, along with EMI Senior Research Editor Rory J. Thompson, discuss the findings of EMI's most recent research, “Listening to Gen Y.” To hear the report and see a number of related slides, click HERE.

The full, in-depth report on Gen Y is available for FREE to EMI members. But if you’d like an Executive Summary of the findings, it’s yours for the asking. For your copy, contact Member Services Manager Jeff Provost at:

jprovost@eventmarketinginstitute.org / 203.899.8434

EMI is proud to announce the following new members joined the Institute in the month of May: Alliance Tech, Inc.; Broadstreet; Craftsmen Industries; Delphi Productions; Map Digital Inc.; Sony Australia Limited; Telus; The Term Group; USMP (U.S. Marketing & Promotions). For a complete list of EMI members, click the headline above.

45 pages
36 Charts and graphs
EMI Member Cost: Free
Non-Member Cost: $595

One of the biggest challenges marketers face is justifying the high perceived cost of event marketing relative to other options that companies have for communicating their messages. On a purely cost-per-touch basis, there’s no doubt that events can be more expensive than other mainstream forms of media. But few would argue that it’s unfair to compare a fleeting and passive media impression costing a couple of pennies to a face-to-face engagement that might last 30 minutes and cost a few hundred dollars. Yet that’s the comparison that event professionals have been facing for years, largely because there has been no reliable research they can show to management that proves there is a different way to rationalize event investments.

WEBINAR: 

On Friday, February 15, the Event Marketing Institute hosted a free Webinar on its latest report, “The Real Viral Impact of Event Marketing.” Due to overwhelming demand, not everyone was able to participate. Now, the entire Webinar, including the Q&A at the end, is available online.

To see and hear the fascinating insights uncovered by our research, click http://w.on24.com/r.htm?e=103968&s=1&k=0E8915051D8EBF6004A86C0C279F958F

Exhibit Lighting Group, a global underwriter of the Event Marketing Institute, has launched the latest in its Webinar series with “Tools of the Trade,” which dives into the detail work behind the creation of theatrical lighting applications for corporate meetings, trade show exhibits and special events. You can download this FREE eight-minute Webinar and learn about:

Tools used to create a lighting look;
Tips on integrating lighting in a project;
Case studies; and
General tips and techniques.

Download PDF |  View Webinar 

The largest and longest-running annual survey of corporate sales and marketing executives, EventView 2008: North America, reveals that events generate the highest ROI of any marketing channel. This is just one of the top-line findings of a study produced by a unique collaboration between The Meeting Professionals International (MPI) Foundation, the Event Marketing Institute (EMI) and George P. Johnson (GPJ).

Click here to download file

Responding to increasing competition, changing customer habits, fragmenting communication challenges, advertising-blocking technology and marketing-averse “communities of interest,” brands are seeking to perfect a new balance in their brand communications plans.

In this complex environment, event marketing is flourishing, taking on a more strategic role than ever before. Marketing professionals who design measurable, integrated event programs are being asked to weigh in at the highest levels of marketing and sales planning.

EventView is the longest-running research series specifically serving this group, providing the data and context necessary to anticipate event trends and capitalize on where the marketing world is headed. This year’s EventView 2008: Western Europe report reflects the macroeconomic trends making headlines in the Western European market. To see a PDF of the complete report, click HERE.

44 pages
39 Charts and graphs
EMI Member Cost: Free
Non-Member Cost: $495 

Click here to view webinar

This report charts compensation trends for multiple levels within b-to-b and b-to-c event agencies, from account executives up to the CEO level.

The report combines survey data with in-person interviews to provide readers with a comprehensive view of current and future compensation trends. Among the data contained in this report are:

• Salary increase drivers
• Compensation satisfaction at different levels
•  Reasons for salary increases
• Salary expectations
• Salary ranges by experience
• Salaries by region

 In addition, there is a section on Conclusions and Recommendations, as well as an “In Their Own Words” section that combines personal interviews with agency staffers at various levels on what’s good about their jobs/companies; what they see as challenges; frustrations; and areas where companies can improve performance and boost motivation and morale.

This report is available at no cost to EMI Members; Non-Member cost is $495. To obtain this report, contact Jeff Provost at jprovost@eventmarketinginstitute.org