What is EMI?
The Event Marketing Institute is a think tank, educator, and global professional resource dedicated to the advancement and development of best practices, insights and business intelligence for individuals and companies using live marketing as a strategic marketing initiative. EMI serves as a catalyst for innovative thinking in event marketing strategies, tactics and measurement.
The mission of the Event Marketing Institute (EMI) is to be a global authority on the role of live events in business marketing. Through comprehensive education, research, and analysis related to emerging trends and insights into event marketing strategy, EMI helps members overcome the challenges posed by today's fragmented media environment and utilize live marketing to drive accountable and profitable business results.
Why Join EMI?
Face-to-face marketing is one of the fastest-growing and most powerful areas of marketing today, yet many organizations are challenged with understanding how to integrate live events into their marketing mix to create meaningful customer relationships that generate measurable business results. In addition, the myriad of operational details of staging live events requires wide and deep understanding of operations and logistics issues. To achieve lasting personal and professional competitive advantage, individuals and organizations must create and implement measurable strategies and tactics for staging successful event marketing programs. EMI is the only professional resource focused exclusively on events from the business marketing perspective. EMI offers a new association framework that cuts across the many silos of events— trade shows, sponsorships, meetings, proprietary events, consumer events, and road shows. We provide key executives, event managers, agency executives and marketing professionals in organizations big and small with the newest ideas, cutting-edge resources, best practices, research, training, and numerous members- only benefits.
Who Should Join?
Event Marketing Management is NOT an extension of the traditional marketing services function. It is an evolving specialty within both corporations and agencies alike that is becoming a strategic discipline that requires its own curriculum and toolset, and represents important knowledge for every marketing professional. EMI membership is an important resource for:
- Brand-side marketing managers, event marketing executives, trade show/exhibit managers, meeting planners and procurement executives
- Agency-side executive managers, new business executives, account managers, and operations executives
- Supplier-side top management and client service managers
- Fast-track leaders at any company who are employing (or want to employ) the best and most-informed live marketing strategies to ensure their marketing programs create the best possible results
- Click here to join now
Success belongs to marketers with innovative ideas, strategic knowledge, and operational expertise. We invite you to learn, share and grow your career and your company’s results with EMI’s suite of comprehensive resources, and join our active membership community.
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