Event Marketing Institute : EMI : The Global Authority on the role of live events in business event marketing

Media Value Calculator

USE THIS CALCULATOR to measure the value of the free publicity you generate from/around your events. Events are natural platforms for media exposure, so proactively integrating a publicity program into your event strategy can be an excellent way to maximize your overall event investment. This tool is designed to measure and value the media coverage you receive as a result of your event. With some basic input about the media coverage you receive, you’ll be able to calculate not only dollar-value of your publicity, but your share of voice.

First, enter actual figures or estimates related to your event(s) and the coverage you receive in the Data Input fields. The buttons will calculate the rest of the values for you. NOTE: You’ll have to do some homework on the audiences and rates for the media outlets where you received exposure, but armed with this data you’ll be able to conduct some very powerful analyses. You may want to save this file on your own computer or simply bookmark the page to use over successive months.