Event Marketing Institute : EMI : The Global Authority on the role of live events in business event marketing

Event ROI Analyzer

USE THIS WORKSHEET to measure the performance of your events. This tool is designed track business results and quantify return on investment for any type of event. With some basic input about your event(s), you’ll be able to measure performance in more than 18 key areas – from Cost per Engagement to Lifetime ROI.

First, enter actual figures or estimates related to your event(s) in the Data Input fields. The buttons will calculate the rest of the values for you. You may want to save this file on your own computer or simply bookmark the page to use over successive months.

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This analyzer is only available for EMI members.

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