USE THIS WORKSHEET to measure the performance of your events. This tool is designed track business results and quantify return on investment for any type of event. With some basic input about your event(s), you’ll be able to measure performance in more than 18 key areas – from Cost per Engagement to Lifetime ROI.

First, enter actual figures or estimates related to your event(s) in the Data Input fields. The buttons will calculate the rest of the values for you. You may want to save this file on your own computer or simply bookmark the page to use over successive months.

USE THIS CALCULATOR to measure the value of the free publicity you generate from/around your events. Events are natural platforms for media exposure, so proactively integrating a publicity program into your event strategy can be an excellent way to maximize your overall event investment. This tool is designed to measure and value the media coverage you receive as a result of your event. With some basic input about the media coverage you receive, you’ll be able to calculate not only dollar-value of your publicity, but your share of voice.