Research

EMI produces numerous research reports on topical subjects, including collaborative reports, an annual Event Industry Cost Benchmarking Report, and an annual Event Industry Trends and Forecast study.

EMI Research Snapshots

Complete Research Reports are available for each Research Snapshot

EventTrack 2014
The Event Marketing Institute experiential marketing agency Mosaic released the third-annual EventTrack, the largest research on event marketing ever fielded. This year’s findings bring more than 100 exclusive insights, data points and new industry indicators.
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2013 Trade Show Labor Rate Benchmarking Survey
A detailed breakdown of labor rates in U.S. trade show cities. This report provides average hourly rates for carpenters, electricians, A/V technicians, and other exhibit services, including comparisons to the national average. This survey serves as a benchmarking and planning tool for members.
Members Only
Event Industry Outlook Report Q1 2013
This edition of the Event Industry Outlook provides key findings from a number of studies and special reports conducted over the past few months by Red 7 Media and affiliates. The focus is on exhibition and event producer growth outlook, areas in need of investment to serve attendees, and venue requirements. Also provided are results from a recent survey of corporate exhibitors and key EventTrack brand and agency study finding comparisons.
Members Only


2011 Trade Show Labor Rate Benchmarking Survey
A detailed breakdown of labor rates in 41 U.S. trade show cities. This report provides average hourly rates for carpenters, electricians, A/V technicians, and other exhibit services, including comparisons to the national average. This report was prepared by Red 7 Media’s Research & Consulting Group, in association with the Event Marketing Institute (EMI) and the Exhibit Designers & Producers Association (EDPA) as a benchmarking and planning tool for each organization’s members, and the industry at large.


New EMI Report Documents the Power of Integrating Social Media into Events

A report just released by EMI and MKTG INC, one of EMI’s newest Global Underwriters, provides some rich data that supports the move that more marketers are making towards integrating social media strategies into their live event programs.

EMI and MKTG INC (mktg.com), a leading experiential marketing agency based in New York, fielded a survey to several thousand consumers to understand how marketers can connect with this elusive demographic via live events.


EMI Viral Snapshot
Talk is Still Cheap, But Effective: Major Study Highlights Viral Impact of Events. How word of mouth marketing can increase the impact of your events.
Click Here for your FREE copy of the EMI Viral Snapshot

2010 EventView Snapshot

This pioneering annual global study looks at every aspect of event investments and trends since 2002. The 2010 findings show that the marketing mix continues to adjust, events are accelerating customer relationships. Members Only

EMI Branded Entertainment Snapshot
Ready to take your brand to the next level of exposure? New research shows that events are the largest component in the growing category of Branded Entertainment programs. Members Only

EMI Gen Y Snapshot
They’re wired, they’re cynical and they have one Trillion dollars in disposable income. This paper outlines how to reach them and the role of events.
Members Only

EMI Green Snapshot
Green event marketing is here to stay. This study reveals how marketers view it, invest in it and what you need to know to make the most of it.
Members Only

EMI Measuring Events Snapshot
Marketing managers need to show real proof that events deliver. How big was the payoff from your last event? Can you prove it? Here is how…
Members Only

EMI Measuring Creativity Snapshot
This study reveals how important “being creative” is in today’s trade show environment. Measuring the importance of creativity in the meetings and event industry. How important is being creative in today’s trade show environment? It could mean the difference between success…and failure. Members Only

EMI Pain & Possibility Snapshot
Pain and Possibility: Coming out on TOP: 10 Ways to Counter the Recession. Solutions to survive and thrive.
Members Only

EMI Procurement Role Snapshot
Opportunities for making procurement a strategic priority. Examining the role of procurement in event marketing with a focus on procurement research.
Members Only

EMI RFP Snapshot
RFP Best Practices. Part 1: RFP Process Primer. This report analyzes common RFP practices identifying best practices to streamline the process and increase effectiveness.
Members Only

EMI Virtual Events Snapshot
Evolution, Sate of the Market and Best Practices in Virtual Events. The history and basics of planning and executing a virtual event or trade show.
Members Only

EMI Agency Compensation Snapshot
A comprehensive study on salary trends and attracting, rewarding, and retaining talent.
Members Only

EMI EventTech Snapshot
An overview of the event technology landscape and how to apply technology to your event program. How event marketers harness the power of technology to make the most of their events and captive audiences.
Members Only

EventView 2009NATopTen
This pioneering annual global study looks at every aspect of event investments and trends since 2002.
Members Only

Best Practices in Global Exhibition Management
How world class marketers plan and execute exhibition programs globally. 7 best practices in global exhibition management.
Members Only

EMI White Papers


It’s about (quality) time: Experiential Marketing ROI
The goal is for ‘quality time’ that creates real engagement where customers are exposed to your product. Increasingly, ROI-driven marketers are looking for other ways to spend quality time with their target audiences at a low cost of entry.
FREE White Paper Example


2009 Marketers’ Survey
Marketers comment on current economic climate and what’s valuable now. Effective strategies and tactics in the current climate. Most marketers surveyed agreed that “In tough times, it’s more important to engage key stakeholders, it’s an investment, not an expense.” Members Only

 

Creating Brand Connections
Building deeper customer connections from initial perception, to consideration,
to purchase and loyalty. Is your marketing and communication program connected?
Members Only

Creating Powerful Communities at Events
Using social networks to support the communication and marketing goals of an event. 5 things that will increase the value of your next event.Members Only

Learning to Change
Learning to embrace change and how to effectively manage change at your company. Growth comes only with the ability to manage and incorporate change.
Members Only


Virtual Experiences: Raising the Bar
Virtual Experience Advantages. What’s the real, enduring necessity that virtual events address? What conditions and needs existed long before the optics and economics changed – and what needs will endure long after they resolve?
Members Only


Portfolio Consolidation
As marketers prove event payout, portfolio consolidation heats up. The opportunities of event consolidation.
Members Only

Love Your Shark
How procurement can help you go experiential and save money.
A client’s best opportunity to achieve maximum value is to search out the agency with the biggest and best shark tank.
Members Only

The Experience Marketing Imperative
The Principles and Practices of “Empowering audiences to look the brand in the eye.” How to make brand value the ultimate differentiator.
Members Only