The Event Marketing Institute and experiential marketing agency Mosaic released the third-annual EventTrack, the largest research on event marketing ever fielded.

This year’s findings bring more than 100 exclusive insights, data points and new industry indicators including:

• The “average ROI” now being generated by events.
• How effective consumers themselves rate live events—and how quickly they buy.
• The top 5 uses of event marketing dollars in 2014, and where those dollars come from.
• Specific viral impact and shopper marketing performance numbers.
• And literally… more than 100 other data points.

Click HERE to view the webcast.